Purina
Partnership with Purina: Inspiring Success Through Marketing and Communication
The collaboration between Goodwill Agency and Purina became a strong example of successfully integrating online and offline marketing strategies aimed at increasing brand awareness and audience engagement.
Case Study
01
Event Organization
We organized various events to strengthen audience connections: a veterinary conference on pet care and nutrition, as well as cat and dog shows that highlighted the brand’s products.
02
Visual Development
We created strong visual concepts for the brand, applied across multiple channels: targeted advertising, effective OOH solutions including banners and billboards, as well as cinema advertising.
03
Social Media Management
We manage the brand’s social media, develop content plans, and run engagement-driven contests. The VetChat series featuring veterinary advice strengthens brand trust and encourages interaction.
A Perfect Blend of Strategy and Creativity
Our collaboration with Purina demonstrates how a strategic approach, creative solutions, and multi-channel engagement can build long-term customer relationships and impactful marketing campaigns.
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